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Streaming content displayed on a smart TV

  • 2.8x

    Increase in New Subscribers

  • 28%

    Reduction in CAC

  • 1.8x

    Increase in Creative CTR

AI-Driven Performance Marketing for OTT Growth & Subscriber Acquisition

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ProblemStatement

  • Boosting Subscriptions in Competitive Markets

    Reaching regional audiences was challenging due to ineffective targeting and non-localized messaging. The brand needed language-specific strategies to drive subscriptions in vernacular markets while maintaining cost efficiency.

  • Lowering Cost Per Subscription (CPS)

    Rising acquisition costs made it essential to optimize ad targeting, bidding, and creatives to attract high-intent subscribers at a lower cost.

  • Promoting Newly Launched Content by Language

    New content needed precise audience segmentation and personalized ad messaging to increase viewership in specific regional markets and maximize engagement.

  • Identifying High-Performing Creatives

    Determining which visuals, videos, and messaging resonated best was difficult. The brand needed AI-driven creative analysis to optimize ad performance and boost conversions.

Maino’s Approach

Audience segmentation interface for OTT campaigns

  1. 1.Content & Audience Mapping via Relevance Scoring

    Maino.ai's Audience AI analyzed user behavior, content preferences, and engagement trends to map the most relevant audience segments for each piece of content. Relevance Scores ensured language-specific content was promoted to users most likely to engage and subscribe.

    Impact

    Higher subscription rates in vernacular markets and better content discovery.

  2. 2.Dynamic Budget & Bid Allocation

    Maino.ai's Dynamic Budget & Bid Allocator (DBA) continuously analyzed performance across platforms, adjusting budgets and bids in real time to capitalize on the best audience-channel-content combinations and prevent overspending on underperforming segments.

    Impact

    Lower Cost Per Subscription with higher subscriber growth.

  3. 3.AI-Driven Creative Optimization

    Maino.ai's Creative Intelligence Engine analyzed ad performance data with engagement and conversion scoring to identify top-performing creatives. AI recommendations optimized messaging, visuals, and formats so ads resonated across different languages and regions.

    Impact

    Higher creative CTRs and stronger ad performance across platforms.

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