AI-Driven Performance Marketing for OTT Growth & Subscriber Acquisition
Result:
2.8X
Increase in New Subscribers
28%
Reduction in CAC
1.8X
Increase in Creative CTRs
Problem Statement:
Boosting Subscriptions in Competitive Markets
Reaching regional audiences was challenging due to ineffective targeting and non-localized messaging. The brand needed language-specific strategies to drive subscriptions in vernacular markets while maintaining cost efficiency.
Lowering Cost Per Subscription (CPS)
Rising acquisition costs made it essential to optimize ad targeting, bidding, and creatives to attract high-intent subscribers at a lower cost.
Promoting Newly Launched Content by Language
New content needed precise audience segmentation and personalized ad messaging to increase viewership in specific regional markets and maximize engagement.
Identifying High-Performing Creatives (Static & Video)
Determining which visuals, videos, and messaging resonated best was difficult. The brand needed AI-driven creative analysis to optimize ad performance and boost conversions.
Maino’s Approach:
1 . Content & Audience Mapping via Relevance Scoring
Maino.ai's Audience AI analyzed user behavior, content preferences, and engagement trends to map the most relevant audience segments for each piece of content. By assigning Relevance Scores, the system ensured that language-specific content was promoted to users most likely to engage and subscribe.
Impact - Increased subscription rates in vernacular markets, improved audience engagement, and optimized content discovery.
2 . Dynamic Budget & Bid Allocation for Maximum Efficiency
Maino.ai's Dynamic Budget & Bid Allocator (DBA) continuously analyzed performance across platforms, adjusting budgets and bids in real-time to capitalize on the best-performing audience-channel-content combinations.
Impact - Lowered Cost Per Subscription (CPS) by optimizing ad spend, leading to higher subscriber growth with better budget efficiency.
3 . AI-Driven Creative Optimization for Higher Engagement
Maino.ai's Creative Intelligence Engine analyzed ad performance data, leveraging engagement and conversion scoring to identify top-performing creatives. AI-powered recommendations helped optimize messaging, visuals, and formats.
Impact - Improved creative CTRs, leading to higher engagement, better subscription rates, and stronger ad performance across platforms.
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