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Marketer reviewing revenue growth dashboard

  • 110%

    Increased Revenue

  • 1.4x

    Creative CTR

  • 90%+

    ROAS

AI-Powered Performance Marketing for Scalable Growth & Higher ROAS in E-Commerce

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ProblemStatement

  • Scaling Transaction Volume with Seasonal Trends

    The brand struggled to align campaign strategies with peak seasonal demand, leading to missed revenue opportunities during the highest-intent buying windows.

  • Diversifying Revenue & Reducing SKU Dependency

    Heavy reliance on a handful of high-performing SKUs limited growth potential and exposed the catalogue to single-product risk.

  • Lowering Cost Per Transaction

    Rising competition led to higher advertising costs, making it difficult to sustain profitability across the funnel.

  • Maximizing ROAS Across Channels

    Cross-platform spend allocation was static and reactive, causing efficient channels to be under-funded and weak channels to be over-served.

Maino’s Approach

Person analyzing product data on tablet

  1. 1.Dynamic Product Tagging (DPT) for Real-Time SKU Optimization

    Maino.ai's Dynamic Product Tagging continuously analyzes SKU performance and categorizes products into high, medium, and low ROAS buckets based on real-time data. High-performing SKUs get more budget, mid-tier products are optimized, and low performers are deprioritized to prevent inefficient spend.

    Impact

    Smarter scaling and higher profitability across the catalogue.

  2. 2.Automated Budget & Bid Optimization for Cost Efficiency

    Our AI-driven budget and bid optimizer dynamically adjusts spend across and within platforms to maximize ROAS. It monitors campaign performance, market trends, and competition to reallocate budgets to the most profitable channels and tune bids in real time.

    Impact

    Lower cost per transaction with higher blended ROAS month-on-month.

  3. 3.Audience AI for Smarter Customer Targeting

    Traditional audience targeting relies on static lookalike or retargeting models. Maino.ai's Audience AI identifies adjacent high-value audiences whose behaviours match the brand's best-performing customers, then keeps those segments fresh as buying behaviour shifts.

    Impact

    Higher ROAS and lower acquisition costs from net-new audience expansion.

  4. 4.AI-Driven Creative Optimization for Higher Engagement

    Creative performance is a key driver of ad success. Maino.ai uses advanced recommendations and data-driven conversion scoring to find winning creatives, then directs spend toward them while flagging fatigue early so refreshes happen before ROAS dips.

    Impact

    1.4x increased CTR, stronger engagement, and higher conversion rate.

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