Driving Scalable & Profitable Growth for an E-commerce Brand with AI-Powered Performance Marketing

Result:

110%

Increased Revenue

1.4X

Creative CTR

90%+

ROAS

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Problem Statement:

Scaling Transaction Volume with Seasonal Trends

The brand struggled to align campaign strategies with peak seasonal demand, leading to missed revenue opportunities.

Diversifying Revenue Streams & Reducing SKU Dependency

Heavy reliance on a few high-performing SKUs limited growth potential and increased business risk.

Lowering Cost Per Transaction & Maximizing ROAS

Rising competition led to higher advertising costs, making it difficult to sustain profitability.

Maino’s Approach:

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1 . Dynamic Product Tagging (DPT) for Real-Time SKU Optimization

Maino.ai's Dynamic Product Tagging (DPT) continuously analyzes SKU performance and categorizes products into high, medium, and low ROAS buckets based on real-time data. This ensures that high-performing SKUs receive increased budget allocation, mid-tier products are optimized for better results, and low-performing SKUs are deprioritized to prevent inefficient ad spend.

Impact - Smarter scaling and higher profitability

2 . Automated Budget & Bid Optimization for Cost Efficiency

Maino.ai's AI-driven budget and bid optimization system dynamically adjusts spending across and within platforms to maximize ROAS. By continuously monitoring campaign performance, market trends, and competition, the AI reallocates budgets to the most profitable channels and optimizes bids in real-time.

Impact - Lower cost per transaction, higher ROAS

3 . Audience AI for Smarter Customer Targeting

Traditional audience targeting often relies on static lookalike or retargeting models, but Maino.ai's Audience AI takes it further by identifying adjacent high-value audiences with behaviors similar to the brand's best-performing customers.

Impact - Higher ROAS and lower acquisition costs

4 . AI-Driven Creative Optimization for Higher Engagement

Creative performance is a key driver of ad success, and Maino.ai enhances it by leveraging advanced recommendations and data-driven conversion scoring to identify top-performing creatives. The AI analyzes past campaign performance, engagement trends, and conversion data to determine which ad variations resonate most with audiences.

Impact - 1.4x Increased CTR, stronger engagement, higher CVR

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