Stories, strategies, and product thinking from Maino AI.

ROAS number hides several separate decisions inside an ad. See how AI deconstruction maps each component to a KPI you can act on.

Only 21.2% of buyers return after a first order. Structure repeat purchase campaigns by recency window and product type to drive second sales.

Why TikTok Smart+ campaigns underperform: the three inputs that determine whether automation delivers real CPA gains or stays stuck in learning.

Creative intelligence closes the loop between scoring, generating, and scaling ad creative. See why separate tools cap your win rate at 12-18%.

Bidding has been automated for a decade. Creative spend allocation across a live portfolio mostly hasn't. Here's what closes that gap.

CTR tells you an ad got attention. It can't say which three seconds earned it. See how asset-level attention scoring finds the real answer.

AI Max for Search Turns Your Keywords Into Hints META TITLE: AI Max for Search: Where Spend Control Moves | Maino META DESCRIPTION: AI Max for Search turns keywords into hints. See where spend...

Maino.ai Blog Why Your Retargeting ROAS Looks Great While Your Business Stays Flat Meta Title: Retargeting ROAS: Why It Misleads Budget Decisions | Maino Meta Description: High retargeting ROAS often...

Meta Advantage+ Shopping is a strong prospecting engine and a weak account manager. Learn what to automate, what to keep manual, and what to ignore.