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Mobile gaming session on a smartphone

  • 72%

    Increase in First-Time Deposits

  • 42%

    Reduction in CPFD

  • 1.6x

    Increase in Creative CTR

AI-Driven User Acquisition & Retention for Real Money Gaming (RMG) Growth

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ProblemStatement

  • Increasing the Volume of First Deposits

    Acquiring new users and driving first-time deposits was a key challenge due to rising competition and inefficient targeting. The brand needed a data-driven approach to identify high-intent users and deliver personalized messaging to maximize new player conversions.

  • Reducing Cost Per First Deposit (CPFD)

    High acquisition costs made scaling new player sign-ups unsustainable. The brand required AI-driven bid optimization and real-time budget reallocation to focus on cost-efficient acquisition strategies without compromising player quality.

  • Reactivating Dormant Users to Improve LTV

    A significant portion of registered users remained inactive after sign-up. The brand needed a predictive re-engagement strategy with AI-powered segmentation, personalized offers, and dynamic creatives to bring dormant users back and extend their lifetime value.

Maino’s Approach

Analytics dashboard for player retention

  1. 1.Identifying High-Intent Players with Audience AI

    Maino.ai's Audience AI analyzed first-party data to identify niche player cohorts with a high relevance score, ensuring marketing efforts focused on users most likely to make their first deposit. AI-driven segmentation eliminated wasted impressions and targeted high-intent users across platforms with personalized messaging.

    Impact

    Higher first-time deposit volume and improved targeting precision.

  2. 2.ROAS-Based Dynamic Budget Allocation

    Maino.ai's ROAS-Based Dynamic Budget Allocator (DBA) continuously monitored campaign performance and automatically adjusted budgets toward high-converting audience segments. First deposit volume increased while ROAS stayed strong as resources moved to the best-performing channels.

    Impact

    More first deposits with no loss in ROAS — sustainable growth.

  3. 3.Cross-Platform AI Optimization

    Maino.ai implemented cross-platform AI optimization, seamlessly managing campaign efficiency across multiple advertising channels. The system reallocated resources to the most effective platforms in real time, ensuring a consistent user experience across touchpoints.

    Impact

    Better campaign performance and higher overall ROAS across platforms.

  4. 4.AI-Driven Creative Optimization

    Maino.ai's Creative Intelligence Engine analyzed historical engagement and conversion trends to optimize ad creatives dynamically. AI-driven recommendations refined messaging, visuals, and ad formats so ads resonated with high-intent users and encouraged deposits.

    Impact

    Higher creative CTRs, stronger engagement, better first-time deposit conversions.

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