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HealthCare brand product imagery

  • 64%

    Increase in ROAS

  • 44%

    Improvement in CTR

  • 30%

    Reduction in CPS

AI-Powered Performance Marketing for Scalable Growth & Higher ROAS in HealthCare

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ProblemStatement

  • Rising Customer Acquisition Costs (CPO)

    As the brand scaled, cost-per-order and CPCs started climbing, hurting overall ROAS.

  • Creative Fatigue

    Ad performance began stagnating due to overused creatives and a lack of systematic testing.

  • Audience Overlap & Inefficiencies

    Retargeting and prospecting audiences were overlapping, leading to budget cannibalization across campaigns.

  • Suboptimal Landing Page Flow

    Users were dropping off mid-journey due to unnecessary clicks and unclear CTAs that diluted purchase intent.

  • Limited Data-Driven Insights

    Optimization decisions were manual and lagged real-time campaign performance trends.

Maino’s Approach

Creative testing dashboard for performance marketing

  1. 1.Creative Intelligence & Ad Optimization

    We implemented Maino's Creative Elemental Analysis to pinpoint top-performing assets and detect early fatigue across campaigns. A structured Creative Testing Framework compared in-house vs. external creatives on a weekly cycle — in-house creatives delivered nearly 25% higher ROAS than the account average. Ad rotation was automated every 7–10 days to pause underperformers and scale winners.

    Impact

    Predictable, data-led creative system improving efficiency and scale.

  2. 2.Audience & Retargeting Strategy

    We refined retargeting segments around drop-offs and high-intent non-purchasers, then scaled with lookalike audiences modeled on webinar enrollments. Comprehensive exclusion lists protected New ROAS and minimized overlap. Audience AI lifted retargeting ROAS by 13% (0.83) and CVR by 62% (1.5%).

    Impact

    Higher retargeting ROAS and stronger CVR with controlled acquisition costs.

  3. 3.Landing Page & Conversion Flow Optimization

    An in-depth Landing Page Analysis using heatmaps and conversion data uncovered drop-offs caused by unnecessary navigation steps and unclear CTAs. We replaced ambiguous CTAs like “Begin My ProLon 5-Day” with action-oriented copy like “Shop Now,” streamlining the user journey and strengthening intent.

    Impact

    Clearer flow with measurably higher conversion intent.

  4. 4.Automation & Scaling via Maino's Growth Stack

    We leveraged Maino's Ads Launcher to streamline multi-campaign execution, reducing manual setup time and errors. Budget Optimization AI continuously reallocated spend based on campaign efficiency and demand signals, and Dynamic Audience Intelligence kept the right balance between prospecting and retargeting.

    Impact

    Faster, more controlled, and more profitable campaign execution.

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