Scaling Profitable Growth for a Health & Nutrition Brand with AI-Powered Performance Marketing

Result:

64%

Increase in ROAS

44%

Improvement in CTR

30%

Reduction in CPS

Problem Statement:

Rising Customer Acquisition Costs (CPO)

As the brand scaled, cost-per-order and CPCs started climbing, hurting overall ROAS.

Creative Fatigue

Ad performance began stagnating due to overused creatives and lack of systematic testing.

Audience Overlap & Inefficiencies

Retargeting and prospecting audiences were overlapping, leading to budget cannibalization.

Suboptimal Landing Page Flow

Users were dropping off mid-journey due to unnecessary clicks and unclear CTAs.

Limited Data-Driven Insights

Optimization decisions were manual and lagged real-time campaign performance trends.

Maino’s Approach:

1 . Creative Intelligence & Ad Optimization

We implemented Maino's Creative Elemental Analysis to pinpoint top-performing assets and detect early fatigue across campaigns. Building on these insights, we introduced a structured Creative Testing Framework, comparing in-house versus external creatives on a weekly cycle. Our in-house creatives consistently outperformed, delivering nearly 25% higher ROAS than the account average.

2 . Audience & Retargeting Strategy

We created refined retargeting segments focused on drop-offs and high-intent non-purchasers, ensuring we re-engaged users closest to conversion. To scale efficiently, we added lookalike audiences modeled on webinar enrollments, unlocking fresh yet highly relevant reach.

3 . Landing Page & Conversion Flow Optimization

We conducted an in-depth Landing Page Analysis using heatmaps and conversion data to understand user behavior across key touchpoints. This revealed major drop-offs caused by unnecessary navigation steps and unclear CTAs that diluted conversion intent.

4 . Automation & Scaling via Maino's Growth Stack

We leveraged Maino's Ads Launcher to streamline multi-campaign execution, reducing manual setup time and eliminating errors across platforms. To maximize performance, we activated Budget Optimization AI, which continuously reallocated spend in real time based on campaign efficiency.