Marketing

Did your ad costs go up after August 2026? Before you change anything, figure out if it's because Google changed how its bidding system works

Only 21.2% of buyers return after a first order. Structure repeat purchase campaigns by recency window and product type to drive second sales.

Browser pixels lose iOS events to ATT opt-outs. Learn how server-side tracking recovers match quality, deduplicates, and feeds optimization.

Automated bidding only beats fixed splits above a minimum signal volume. Learn the conversion thresholds and what to do when you fall short.