1 . Creative Intelligence & Ad Optimization :

We implemented Maino’s Creative Elemental Analysis to pinpoint top-performing assets and detect early fatigue across campaigns. Building on these insights, we introduced a structured Creative Testing Framework, comparing in-house versus external creatives on a weekly cycle. The results were clear, our in-house creatives consistently outperformed, delivering nearly 25% higher ROAS than the account average. To sustain performance, we automated ad rotation every 7–10 days, systematically pausing underperformers and scaling winners. By combining creative intelligence with continuous ad optimization, we created a predictable, data-led system for improving efficiency and scale

2 . Audience & Retargeting Strategy :

We created refined retargeting segments focused on drop-offs and high-intent non-purchasers, ensuring we re-engaged users closest to conversion. To scale efficiently, we added lookalike audiences modeled on webinar enrollments, unlocking fresh yet highly relevant reach. We also integrated comprehensive exclusion lists to protect New ROAS and minimize audience overlap across campaigns. With Audience AI powering these improvements, retargeting performance surged, driving a 13% higher ROAS (0.83) and a 62% stronger CVR (1.5%), while keeping acquisition costs under control.

3 . Landing Page & Conversion Flow Optimization :

We conducted an in-depth Landing Page Analysis using heatmaps and conversion data to understand user behavior across key touchpoints. This revealed major drop-offs caused by unnecessary navigation steps and unclear CTAs that diluted conversion intent. With support from our strategy team, we recommended clarity-driven design improvements, such as replacing the ambiguous “Begin My ProLon 5-Day” with a direct, action-oriented “Shop Now.” These adjustments streamlined the user journey, strengthened intent, and ultimately improved overall conversion flow.

4 . Automation & Scaling via Maino’s Growth Stack :

We leveraged Maino’s Ads Launcher to streamline multi-campaign execution, reducing manual setup time and eliminating errors across platforms. To maximize performance, we activated Budget Optimization AI, which continuously reallocated spend in real time based on campaign efficiency and shifting demand signals. Alongside this, we deployed Dynamic Audience Intelligence to maintain the ideal balance between prospecting for scale and retargeting for efficiency. Together, these workflow and optimization systems created a faster, more controlled, and more profitable campaign environment.