1 . Dynamic Product Tagging (DPT) for Real-Time SKU Optimization

Maino.ai's Dynamic Product Tagging (DPT) continuously analyzes SKU performance and categorizes products into high, medium, and low ROAS buckets based on real-time data. This ensures that high-performing SKUs receive increased budget allocation, mid-tier products are optimized for better results, and low-performing SKUs are deprioritized to prevent inefficient ad spend. By automating this process, Maino.ai enables brands to scale efficiently, maximize revenue potential, and allocate resources where they deliver the highest returns.

Impact - Smarter scaling and higher profitability

2 . Automated Budget & Bid Optimization for Cost Efficiency

Maino.ai's AI-driven budget and bid optimization system dynamically adjusts spending across and within platforms to maximize ROAS. By continuously monitoring campaign performance, market trends, and competition, the AI reallocates budgets to the most profitable channels and optimizes bids in real-time. This prevents overspending on underperforming placements while ensuring that high-performing campaigns receive the necessary investment to scale efficiently. The result is lower cost per transaction, improved resource utilization, and significantly higher returns on ad spend.

Impact - Lower cost per transaction, higher ROAS

3 . Audience AI for Smarter Customer Targeting

Traditional audience targeting often relies on static lookalike or retargeting models, but Maino.ai's Audience AI takes it further by identifying adjacent high-value audiences with behaviors similar to the brand's best-performing customers. By analyzing engagement patterns, conversion likelihood, and find higher intent users, the AI dynamically adjusts audience targeting to prioritize users who are more likely to convert at a lower cost. This not only expands reach but also improves efficiency, leading to higher ROAS compared to the account average and better long-term customer acquisition strategies.

Impact - Higher ROAS and lower acquisition costs

4 . AI-Driven Creative Optimization for Higher Engagement

Creative performance is a key driver of ad success, and Maino.ai enhances it by leveraging advanced recommendations and data-driven conversion scoring to identify top-performing creatives. The AI analyzes past campaign performance, engagement trends, and conversion data to determine which ad variations resonate most with audiences. It then provides actionable insights to refine messaging, visuals, and ad formats, ensuring that brands use the most effective creatives. This results in a 1.4x increase in creative CTRs, stronger audience engagement, and ultimately higher conversion rates.

Impact - 1.4x Increased CTR, stronger engagement, higher CVR