AI-Driven User Acquisition & Retention for Real Money Gaming (RMG) Growth

Result:

72%

Increase in First Time Deposits

42%

Reduction in CPFD

1.6X

Increase in Creative CTR

Problem Statement:

Increasing the Volume of First Deposits

Acquiring new users and driving first-time deposits was a key challenge due to rising competition and inefficient targeting. The brand needed a data-driven approach to identify high-intent users, optimize audience segmentation, and deliver personalized messaging to maximize new player conversions.

Reducing Cost Per First Deposit (CPFD)

High acquisition costs made scaling new player sign-ups unsustainable. The brand required AI-driven bid optimization and real-time budget reallocation to focus on cost-efficient acquisition strategies, ensuring lower CPFD without compromising player quality.

Reactivating Dormant Users to Improve Lifetime Value (LTV)

A significant portion of registered users remained inactive after sign-up, limiting their contribution to long-term revenue. The brand needed a predictive re-engagement strategy using AI-powered segmentation, personalized offers, and dynamic creatives to bring dormant users back into the ecosystem and extend their LTV.

Maino’s Approach:

1 . Identifying High-Intent Players with Audience AI

Maino.ai's Audience AI analyzed first-party data to identify niche player cohorts with a high relevance score, ensuring that marketing efforts were focused on users most likely to make their first deposit. By leveraging AI-driven segmentation, the brand eliminated wasted impressions and targeted high-intent users across multiple platforms with personalized messaging.

Impact - Higher first-time deposit volume, improved ad efficiency, and better audience targeting precision.

2 . Driving First Deposits with ROAS-Based Dynamic Budget Allocation

Maino.ai's ROAS-Based Dynamic Budget Allocator (DBA) continuously monitored campaign performance and automatically adjusted budgets to focus on high-converting audience segments. This ensured that first deposit volume increased while maintaining a strong return on ad spend (ROAS). By dynamically reallocating resources toward the best-performing channels, the brand scaled deposits without inflating acquisition costs.

Impact - Increased first deposit conversions with no loss in ROAS, ensuring sustainable growth.

3 . Maximizing Efficiency with Cross-Platform AI Optimization

Maino.ai implemented cross-platform AI optimization, seamlessly managing campaign efficiency across multiple advertising channels. The system monitored performance in real time, reallocating resources to the most effective platforms and ensuring a consistent user experience across different touchpoints. This helped maintain acquisition efficiency while maximizing reach and engagement.

Impact - Better campaign performance across platforms, improved marketing efficiency, and higher overall ROAS.

4 . Enhancing Conversions with AI-Driven Creative Optimization

Maino.ai's Creative Intelligence Engine analyzed historical engagement and conversion trends to optimize ad creatives dynamically. AI-driven recommendations helped enhance messaging, visuals, and ad formats, ensuring that ads resonated with high-intent users and encouraged deposits. The system continuously refined creative elements based on real-time campaign performance, maximizing impact.

Impact - Higher creative CTRs, improved engagement rates, and better first-time deposit conversions.

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