Understanding the TikTok Algorithm in 2024: Tips to Go Viral
What is the TikTok Algorithm? Do you know TikTok, available on both iOS and Android, has reached a total of 4.92 billion downloads globally? That’s definitely a huge number to leverage the TikTok algorithm for your business. The TikTok algorithm is a complex set of rules and Machine Learning (ML) models that determine which videos […]
What is a Mobile Measurement Partner (MMP) for App Marketers
What is a Mobile Measurement Partner? A Mobile Measurement Partner (MMP) is a third-party company specializing in mobile attribution and analytics. These partners are essential for app developers and marketers, as they collect, organize, and analyze data from various sources to provide a unified view of an app’s performance across multiple campaigns. By integrating with […]
